Strategy Online: Handled bets on demand for personal shopping

Retailers and brands are all working hard to invest in their mobile and omnichannel experiences, but some consumers might just be too busy to shop.

And while personal shoppers are largely limited to the wealthier among us, technology is a bit of an equalizer – something a new Toronto business is betting on.

Handled Concierge Services is a new mobile-based personal shopping service officially launched earlier this month, aimed at busy professionals and families who find certain kinds of shopping to be more burden than pleasure.

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