Strategy Online: Handled bets on demand for personal shopping

Retailers and brands are all working hard to invest in their mobile and omnichannel experiences, but some consumers might just be too busy to shop.

And while personal shoppers are largely limited to the wealthier among us, technology is a bit of an equalizer – something a new Toronto business is betting on.

Handled Concierge Services is a new mobile-based personal shopping service officially launched earlier this month, aimed at busy professionals and families who find certain kinds of shopping to be more burden than pleasure.

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PSFK: This Company Is Trying To Put Personal Shoppers Within Reach

Now there’s an app to access personal shoppers. Founded by Shira Yoskovitch in Toronto, Handled Concierge Services has created a personalized approach to shopping, powered by technology. Understanding that busy professionals don’t have a lot of extra time in their day to spend searching for the perfect gift or new clothing, the Handled app offers it as a service.

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Betakit: Handled Concierge Services launches mobile-based personal shopping service

Handled Concierge Services has launched a mobile-based personal shopping service in Toronto.

Handled said the service allows people in the Greater Toronto Area to purchase gifts, do personal shopping, and receive wardrobe consultation and styling tips through a mobile platform. Clients can create a profile, schedule an initial free consultation, and set a budget and timeline for their required shopping tasks.

For its part, Handled researches the market, browses online and brick-and-mortar stores, arranges pickup and delivery, and purchases clients’ items. The company also offers specialized services including closet visits, styling, alterations, hair and makeup, and themed gift wrapping.

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